The wow in the window
Shop display by Noel Roberts Shop displays: the silent salesperson in the retail world They entice, solicit, whip up emotions, and put a glee in the eyes. Shop-window displays are critical to grab attention and encourage the window shopper to open the door and walk into the store, especially during the Yuletide season. Kenisha O'Connor Over the years, with competition in the retail sector rising and the spending dollar of consumers tightening, the shop-window displays have not only become a mix of art, fashion, design and marketing, but they also help define the store’s brand and image. “My philosophy to the concept is: just as they say that the eyes are the window to a person’s soul, a display window is soul of a store,” says Noel Falcao Roberts, who has been an interior designer since he was 18. “It is, essentially, the selling point by which a consumer decides whether or not they want to venture into your establishment or not.” Noel Roberts To achieve both t...