Brainstorming for a viable tourism product
Published February 17, 2010 Hospitality Jamaica Amitabh Sharma Hospitality Jamaica Senior Writer It was a confluence of who’s-who at the two-day Tourism Outlook Seminar, jointly organized by the Ministry of Tourism and the Jamaica Tourist Board in association with United Nations World Tourism Organization (UNWTO). The seminar, which was held from February 2 – 3 at the Ritz Carlton Hotel in Montego Bay, brought together representatives of Caribbean governments, academia, business and regulatory agencies and Tourism associations. Organised under the theme, Challenges, Changes and Opportunities in Tourism: Rising Above the Current Global Economic Landscape, the tourism stakeholders sought to address the key issues at hand. One Caribbean Secretary General of the Caribbean Tourism Organization (CTO), Hugh Riley advocated the marketing of the Caribbean as one regional tourism destination. “Players in the region’s tourism industry have not yet been able to start m...