Kingston means business
JMA/JEA Expo 2010 generates interest, pulls crowds, paves way for resurgence for the capital The National Arena was decked up to the occasion, colourful festoons, companies showcasing their wares, crowds milling, enjoying the ambience and the samplers, in all it was one great show. The Expo, which is the first major event to be organized after the state of emergency was imposed in Kingston last month, brought the best of the city. “There were some misgivings from overseas buyers when the state of emergency was imposed,” said Berletta Helon Forrester, export promotion manager at Jamaica Promotions Corporation (JAMPRO). “But we assured them that Jamaica was open for business and safe and that we decided to proceed with the Expo was a reassurance.” Helon Forrester informed that there were twenty cancellations, out of the initial 184 buyers that had registered, but through their (JAMPRO’s) aggressive marketing the number of buyers who registered went to 309. “We targeted our traditional