Election campaigns and lessons for journalists and communicators in the Caribbean
This month marks the one-year anniversary of the culmination of the campaigns leading up to the 2008 U.S. Presidential election. Five CARIMAC lecturers weigh in on these campaigns. For many, the campaigns leading up to the 2008 U.S. presidential election were the most spectacular and the most discussed. In your view, what can Caribbean journalists or communicators learn from the coverage of these campaigns? Prof. Aggrey Brown, adjunct lecturer and former CARIMAC director: Treat with the facts; not hype or sentiment. Recall that the media had Hilary Clinton walking away with the Democratic nomination even before the contest started and were too busy to notice Obama's innovative use of new media in his campaign. Janneth Mornan-Green, adjunct lecturer and public relations practitioner: One lesson for journalists is that they should be more fearless in covering a story. They should also be more thorough, looking at subjects from various angles. As for other communicators (PR people